Brand Italy now 9th most valuable globally

If Italy were a brand it would be the 9th most valuable in the world.

That was the finding of the UK-based business analysis company Brand Finance, which evaluated countries across the globe using a range of metrics to give each a ranking of its overall economic value in 2016.

The report, made in conjunction with the FDI Intelligence unit of Britain’s Financial Times, says brand Italy is worth $1.521 trillion, a 21 percent increase over the previous study, as Italy overtook former No 9 Switzerland.

Read the rest of the story at our English-language news portal for Italy.

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