LuminosityItalia

“We don’t need help with English-language content – my cousin’s friend already did it.” The friend studied English for six years in the Italian school system. Her work is good enough, the potential client reasoned. But is it? The hard truth is: No it isn’t. Many quality businesses reach a point where they begin to look overseas for even more clients and consumers. Not surprisingly, their gaze often settles on the U.S., the wealthiest country in the world and the largest market. After years of hard work making refined products, smaller Italian companies often look to exports, not only to increase sales but also to show their vision on the global stage. Yet as they reach out, they entrust their crucial English-language website and other online content – along with their dream – to a friend, family member or Italian-speaking agency. But another hard truth is that even the most keen and able writer in a foreign language is rarely good enough. Today’s content has to cut through the all th

By Chaoyang Creative Works Staff report Milan tourism and business activity surged in September and early October as packed crowds at the Milan Expo continue to surprise critics and one of the world’s biggest industrial machinery fairs drew to close on Oct. 10. The city hit an all-time visitor record in September with 910,990 arrivals, fueled largely by the expo, trade shows and fashion week. At the Expo: Milan set an all-time visitor record in September. At the sprawling, modernistic Rho Fiera convention center, some 1,600 exhibitors across a total of 120,000 sq m of floor space displayed the latest in automation, robotics and traditional machinery at EMO Milan 2015. Top exhibiting countries were Italy, Germany and Taiwan. Japanese and Korean machinery giants also showed their latest designs in car manufacturing equipment, robots and computerized production. In the five months since the opening of the Milan Expo in May, some 3.8 million tourists have visited Milan, 54

Home at the winery: Luca and Chiara Ferraris with their daughter.   Quality Italian wines are among those represented at the 2015 Hong Kong International Wine & Spirits Fair, set for its eighth session at the Convention & Exhibition Centre from Nov. 5 to 7. Among them is LUCA FERRARIS AGRICOLA from Castagnole Monferrato in the Piedmont region of Italy, which will make its fifth appearance at the fair, this year highlighting three wines for distributors and importers in the Greater China region. Nurtured in an ancient wine-growing area – the village is home to the largest antique wine press in Europe – Luca Ferraris vintages reflect the deep character of the region. “We are seeking quality distributors in mainland China,” said Chiara Ferraris, sales manager of the family owned vintner. “Our wines offer tremendous value for refined enjoyment and investment.” One of the select wines on show is the winery’s BARBERA D'ASTI, which according to Wine Spectator magaz