Presentation: 'Content is King'
Jon Van Housen and Mariella Radaelli, co-founders of and editors at LuminosityItalia, joined a panel presentation at the Monza Chamber of Commerce last week on quality content in online international marketing.
Entitled “Content in King”, the session before about 35 small business owners and chamber members outlined the best practices in reaching out internationally through quality English-language websites, social media and professional content.
Following their 45-minute presentation, Jon and Mariella answered a range of questions from the audience.
“It was great to see the level of interest and number of questions asked,” Jon said after the meeting. “It shows there are people enthusiastic about growing their businesses and keen to engage the international community.”
The panel also included Fabio Solighetto, co-owner of L'Albero dei Gelati, and Giordano Zambelli and Andrea Colombo, part of the "Made in Italy - Eccellenze in Digitale" initiative by the chamber of commerce.
In his part of the session, Fabio stressed the importance of quality English-language content for websites and social media promoting the two L'Albero outlets in New York.
Entitled “Content in King”, the session before about 35 small business owners and chamber members outlined the best practices in reaching out internationally through quality English-language websites, social media and professional content.
Following their 45-minute presentation, Jon and Mariella answered a range of questions from the audience.
“It was great to see the level of interest and number of questions asked,” Jon said after the meeting. “It shows there are people enthusiastic about growing their businesses and keen to engage the international community.”
The panel also included Fabio Solighetto, co-owner of L'Albero dei Gelati, and Giordano Zambelli and Andrea Colombo, part of the "Made in Italy - Eccellenze in Digitale" initiative by the chamber of commerce.
In his part of the session, Fabio stressed the importance of quality English-language content for websites and social media promoting the two L'Albero outlets in New York.
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