LuminosityItalia

BY MARIELLA RADAELLI LuminosityItalia Italian furniture design companies gained new momentum in U.S. and British markets in the first nine months of 2015, according to a just-released survey by the Milan Chamber of Commerce.  It found that exports to the U.S. increased 22. 8 percent over the same period last year. Economic factors making the U.S. one of the top export destinations for Italian designs are clear  —  the U.S. is the world’s largest market and has the biggest private sector globally.  The U.K. market was also robust for Italian furniture design firms, growing 17.4 percent in the period. The sector had a total value of export of about 7 billion euros in the first nine of 2015, a 6.4 percent increase. Germany and France led as export destinations among European countries. Italian furniture design businesses also continue to perform well in China, especially kitchen furniture, dining room set and sofas, sales of which grew by 38.9 percent in the wo...

Jon Van Housen and Mariella Radaelli, co-founders of and editors at LuminosityItalia, joined a panel presentation at the Monza Chamber of Commerce last week on quality content in online international marketing. Entitled “Content in King”, the session before about 35 small business owners and chamber members outlined the best practices in reaching out internationally through quality English-language websites, social media and professional content. Following their 45-minute presentation, Jon and Mariella answered a range of questions from the audience. “It was great to see the level of interest and number of questions asked,” Jon said after the meeting. “It shows there are people enthusiastic about growing their businesses and keen to engage the international community.” The panel also included Fabio Solighetto, co-owner of L'Albero dei Gelati, and Giordano Zambelli and Andrea Colombo, part of the "Made in Italy - Eccellenze in Digitale" initiative by the chamber of commerc...